S Situation
No digital presence to attract international trainees and no defined recruitment marketing strategy.
T Task
Develop a digital strategy and website concept aligned with business goals and target audience needs.
A Action
Conducted requirements analysis, defined user personas, designed website structure, and built a multi-channel content strategy.
R Result
Delivered a complete digital strategy, including a website concept and automated workflow design, improving operational efficiency and securing stakeholder approval, with a recruitment framework prepared for launch.
Requirements AnalysisUser PersonasWeb DesignContent Strategy